Book A Maid
Mobile App & Website

Role: BA / Strategist / Designer

• Ran strategy exercises with primary stakeholders

• Created discovery findings presentations

  • Competitive analysis findings

  • User personas

  • Key user journeys

• Created wireframes based of business requirements

• Created look and feel based off existing logo

• Created all desktop and app designs

• Created marketing materials

Book A Maid wanted to redesign their website plus introduce a mobile application in order to compete with the industry leaders. Together we spent 7 months analyzing competition, wiring, designing and iterating. The final product was an app and a fully responsive website.

Workflow was a bit unorthodox, as it involved direct daily communications with a sole proprietor.