Draft World
Daily Fantasy Sports Platform

Role: BA / Strategist / Designer

• Ran strategy exercises with primary stakeholders

• Ran discovery/wireframe and design presentations

• Created discovery findings presentations

  • Competitive analysis findings

  • User interview findings

  • User personas

  • Key user journeys

• Created business requirements

• Created wireframes based of business requirements

• Created look and feel based off existing logo

• Created all desktop, tablet and smartphone designs

• Worked tightly with overseas development team to ensure proper implementation and delivery

Draftworld wanted a daily sports betting platform to compete with the industry leaders. Together we spent 6 months researching, writing user stories, wiring, designing and iterating. The final product was an app and a fully responsive website. With minimal marketing, Draft World was quickly adopted by users. Within one year of launch, was acquired and ultimately shut down.

This was a unique experience for me, as I’ve always been a fantasy sports enthusiast.

I designed and ran a very successful fantasy site (fantasy cow) in the early 2000s. Being a 1 man show (including dev), I was not able to sustain the time it took to run and update.

Including a nice write up from bleacher report.