WWE, also known as World Wrestling Entertainment, Inc., is an American publicly traded, privately controlled entertainment company that deals primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing and direct product sales. We partnered with WWE to expand the reach of the typical fan and raise awareness about the WWE's commitment to social responsibility. By creating a fully functional web property devoted to the four pillars of the WWE's Corporate Social Responsibility initiative (Diversity, Education, Military Support, and Hope), we were able to represent the "softer side" of the WWE with the award winning WWE Community property.